AI in market research: Faster pricing and market access insights
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Cencora will host a webinar exploring how artificial intelligence is reshaping market research for pricing and market access, highlighting strategies to accelerate disease landscape assessments, competitor analysis, research design, data analysis and report generation while maintaining methodological rigor. The session, featuring experts Tushar Padwal and Shivam Patel and moderated by Chris Englerth, will examine how AI can help life sciences teams generate faster, higher-quality insights to support pricing and access decisions earlier in the product lifecycle.