Next week, I’ll be speaking at the Next Campaign Tech Showcase 2025 at the Queen’s Manor Event Centre near Toronto. This inaugural event will bring together decision-makers, strategists, and technologists to explore how emerging tools are transforming modern political campaigns in Canada.
While Delphic Research isn’t a campaign tech firm in the traditional sense, our work in curated intelligence overlaps significantly with the themes of this conference. We’ve supported some local campaigns in the past and have seen firsthand how technology is reshaping advocacy and public affairs. But more broadly, I believe that every serious professional—whether in government relations, public affairs, or advocacy—needs to develop an awareness of the technology available in their field.
One of the challenges in government affairs and advocacy is that most professionals don’t want to manage a complex tech stack—they want insights, intelligence, and actionable information without having to sift through endless dashboards or data streams. That’s why we’ve built Delphic Research as a curated intelligence platform—delivering what’s essential, without requiring clients to operate the back end of the system themselves.
However, understanding the available technology is different from having to use it directly. Even if you don’t plan to run your own AI-driven campaign, automate outreach, or leverage geotargeted digital advertising, knowing what’s possible allows you to make better decisions and plan more effective, data and information-driven campaigns. It’s about being informed enough to ask the right questions and ensure you’re not missing key opportunities.
The Next Campaign Tech Showcase will feature a lineup of speakers and sessions covering the latest trends in digital campaigning, data-driven advocacy, and AI in political strategy. Some of the key topics include expanding your reach to multicultural audiences, the role of AI in voter outreach and persuasion, and the various ways in which data can power campaigns (electoral and advocacy) more successfully.
What’s clear from these topics is that the future of campaigns and advocacy is deeply intertwined with technology. Whether you’re working in public policy, advocacy, or government relations, staying informed about the tools available isn’t just beneficial—it’s essential to remaining competitive.
At Delphic Research, we see this as part of a broader shift: the most effective professionals in any industry are those who blend expertise with an evolving understanding of technology. The future belongs to those who don’t just react to change but anticipate and harness it. I’m looking forward to sharing my insights at Next Campaign Tech Showcase 2025 and learning from other experts in the field. If you’re attending, let’s connect.
For more information about the event, visit https://nextcampaign.ca.
